2082. Describe the process when you want to launch a new product

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Description

Interviewer

Could you describe the process you go through when you want to launch a new product?

Skill Assessed
  • 1. Project Management : Evaluating the candidate's ability to plan, execute, and oversee a project from conception to completion.

  • 2. Product Knowledge : Understanding if the candidate is informed about the different stages of a product's life cycle.

  • 3. Strategic Planning : Assessing the candidate's capability to strategize for timelines, market entry, and resource allocation.

  • 4. Collaboration : Determining the candidate’s experience in working with cross-functional teams such as marketing, production, and supply chain personnel.

Purpose
  • 1. Experience Assessment : To ascertain the candidate's hands-on experience with launching a product which can be very telling of their suitability for the project specialist role.

  • 2. Decision Making Skills : To understand how the candidate approaches decision-making, especially under circumstances that are often present in product launches.

  • 3. Problem-Solving Ability : To gauge the candidate’s ability to anticipate, identify, and resolve issues that may arise during the product launch phase.

  • 4. Process Orientation : To determine whether the candidate is methodical and process-driven, traits desirable for a role managing product life cycles.


Hints
  • 1. Detail your process : Talk about specific phases you undertake, such as market analysis, product design, prototyping, and testing.

  • 2. Discuss cross-functional collaboration : Mention how you coordinate with other departments to ensure a seamless product launch.

  • 3. Reflect on past launches : Bringing up previous successful product launches or learnings from less successful launches can provide depth to your response.

Tags
Topics: 
Problem Solving
Roles: 
Product Life Cycle Supply Chain Project Specialist
Companies: 
Cisco
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