1108. How would you evaluate launching a new feature on Facebook related to travel?

Hard
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Description

Interviewer

Tell me how you would approach the evaluation of launching a new travel-related feature on our platform.

Skill Assessed
  • 1. Analytical Thinking : Ability to logically break down the problem and analyze the components to make a data-driven decision.

  • 2. Market Research : Understanding of how to gather and interpret data about the market and potential customer base.

  • 3. Product Sensitivity : The ability to understand and predict how new product features will interact with and be perceived by the user base.

  • 4. Strategic Planning : Capacity to envision and plan the steps necessary to successfully launch and sustain a new product feature.

Purpose
  • 1. Problem-solving approach : Assessing your approach to tackling complex product-related challenges.

  • 2. Understanding of the platform's ecosystem : Evaluating your knowledge of the platform's current features and how a new feature would fit in.

  • 3. Innovativeness : Looking for creativity in your thought process and your ability to innovate within the product space.

  • 4. Business acumen : Gauging your ability to make decisions that balance user needs with the company's business goals.


Hints
  • 1. Consider user engagement : Think about how the new feature would affect user engagement and overall platform usage.

  • 2. Mention A/B testing : Discuss how you would use A/B testing to measure the feature's impact before a full launch.

  • 3. Talk about KPIs : Mention which key performance indicators (KPIs) you would track to evaluate the feature's success.

Tags
Topics: 
Problem Solving
Roles: 
Product Strategy Associate
Companies: 
Meta
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