1001. What do you think about doubling the ads on Instagram?

Medium
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Description

Interviewer

Our team is considering doubling the number of ads we display on Instagram. We're interested in hearing your thoughts on this strategy.

Skill Assessed
  • 1. Critical Thinking : Ability to assess the impacts and consequences of increasing ad load on user experience and business outcomes.

  • 2. Data-driven Decision Making : Capability to evaluate and use data effectively in supporting or challenging the suggestion to increase ads.

  • 3. Stakeholder Consideration : Understanding of weighing different stakeholders' interests, including users, advertisers, and the platform itself.

  • 4. Business Acumen : Knowledge of how this change might affect revenue, user engagement, and overall company strategy.

Purpose
  • 1. Gauging Analytical Capabilities : Examining your ability to analyze a business situation and understand its potential impact.

  • 2. Assessing Communication Skills : Determining how you articulate your perspective and back it up with logical reasoning.

  • 3. Understanding of Business Impact : Exploring your understanding of how product changes can impact the business and user experience.

  • 4. Evaluating Problem-solving Approach : Observing your approach to addressing the potential challenges that may arise from such a decision.


Hints
  • 1. Consider Different Perspectives : Think about the proposal from multiple angles including user experience, revenue, and advertiser value.

  • 2. Use Relevant Data Points : Mention any relevant metrics or data that could support or refute the proposal, such as engagement rates or ad revenue growth.

  • 3. Acknowledge Trade-offs : Be prepared to discuss potential trade-offs or risks, such as user sentiment or ad fatigue.

Tags
Topics: 
Problem Solving
Communication
Roles: 
Data Scientist
Companies: 
Meta
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