1583. Describe a time when you had to estimate the size of a market

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Interviewer

Can you share an experience where you had to determine or estimate the size of a market? Walk me through your thought process and methodology.

Skill Assessed
  • 1. Analytical thinking : Being able to break down the problem and use a logical approach to estimate the market size.

  • 2. Numeracy : Comfort with numbers and calculations necessary for market sizing.

  • 3. Research : Ability to gather relevant data and information to inform the estimation process.

  • 4. Problem-solving : The capability to approach challenges methodically and come up with effective strategies for estimation.

Purpose
  • 1. Assessing strategic thinking : Understanding your ability to approach market-related challenges strategically.

  • 2. Gauging industry understanding : Evaluating your knowledge of the market and ability to understand its dynamics.

  • 3. Testing quantitative skills : Checking your ability to handle numbers and perform quantitative analysis.

  • 4. Evaluating problem-solving approach : Observing how you approach complex problems and work towards solutions.


Hints
  • 1. Outline your method : Explain the specific framework or methodology you used for market sizing.

  • 2. Discuss data sources : Mention the sources of information you relied on and why you considered them reliable.

  • 3. Reflect on accuracy : Talk about how you ensured the accuracy of your estimates or how you handled uncertainties.

Tags
Topics: 
Problem Solving
Technical Skills
Roles: 
Corporate Strategy Intern
Intern
Companies: 
Microsoft
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